Case Study 5 Example | Topics and Well Written Essays - 750 words - 1

5 - Case Study Example For example, Banyan Tree has managed to charge premium prices on customers just for its memorable experiences. As an experiential brand, Banyan Tree had its brand experience as well. Thus, the company had its value propositions to offer; one of them being corporate social responsibility (CSR). Enz (2010) explains that Banyan Tree engages its customers in many projects based on CSR which creates and impact as well as expression that lasts for long. Banyan Tree Holdings Limited also uses materials and methods of construction which are environmental friendly which then enables the company unify their developments into an environment which s very natural. The staff of Banyan Tree is also recruited from the community which then signifies their giving back to the community. Consistency of products and services is also another value proposition offered by Banyan Tree (Enz, 2010). The company has a way of designing and furnishing their rooms and villas to ensure that its look is consistent. Service delivery is also done uniquely to provide pleasurable experience to the customer. The exclusivity of Banyan Tree Holdings is another value propositions that has contributed to the great experience at Banyan Tree. The company presents exclusive locations which have views of nature which are spectacular. Each of their villas is also very exclusive hence contributing to the wonderful experience of the company’s brand. According to Enz (2010), Banyan Tree Holding also focused on training of its staff and developing it well. A corporate culture was established to provide opportunities for staff in advancing their career and their own personal development. The general team of management is composed of people from different cultural and geographical backgrounds. This style of management has allowed creativity and innovation among the staff of Banyan Tree. Therefore, innovation in its spa

STRategic Marketing Management ( Analysis and decisions ) Term Paper

STRategic Marketing Management ( Analysis and decisions ) - Term Paper Example Asides from modifying PCs, the company also developed the audio feature on these PCs that allowed melodies and speech to be played (Baldauf and Stair, 2010:74). Since its inception, the entity has achieved various milestones with the most remarkable one being the Sound Blaster audio cards. The entity has been through difficulties and has always emerged at the top. This paper gives a detailed analysis of Creative Technology and its strategic marketing management. The major factor that has contributed to the entity’s success over the years is Sim’s effective leadership. Sim is a born entrepreneur who comes up with creative ideas that have enabled the entity to remain afloat over time. He had a vision for his company and laid down quantifiable goals that saw the company increased profitability over the years (Koh, 2008:147). Sim was not only visionary but was a strategic decision-maker and highly effective in solving problems that came up in the company’s operations. The second aspect that has contributed to the company’s success is diversity in their products. It can be observed that technology is dynamic and in order to maintain its customers, the entity has always been conducting modifications on their products in the trendiest and latest designs. This can be observed on various occasions. For example, the company was in the lead in the sound card trade in the past twenty years and was struggling owing to the lack of new and inventive products. This explains why Creative Technology ventured into producing a wide array of products including high-end speakers, DVD players and graphic cards. This was followed by the launch of the Sound Blaster and the Cubic CT (Schaar and Chou, 2009:38). Later in 1998 the company entered into the digital segment of the entertainment industry by launching the Sound Blaster Live! That was enjoyed immense success and placed the company at a competitive advantage over its rivals including Philips and Sony.